We have entered the age of enlightenment when it comes to our beauty routine. No longer will we blindly use any old dime store product on our skin just because the label looked "cool". The responsibility of giving a damn about your skin comes with a lengthy list of things you should avoid at all costs. but what about ingredients we SHOULD look for in our skincare routine? Here's a list of some of the ingredients we love to see on the back of a beauty product.


Squalane Oil AKA the thirst quencher is the ultimate hydrator. It also has anti-aging and anti-inflammatory properties that make it perfect for just about any skin ailment you might have. If that wasn't enough reason to love it, it’s also bioidentical to the moisture found in human skin, which means it can help your body properly manage its own oil production. Just make sure your squalane is derived from juicy olives (like our Hydrating Beauty Oil) and not shark livers (save the sharks).


Is there nothing Argan Oil can't do? This miracle oil is loaded with vitamin E, vitamin A, and antioxidants that nourish and revitalize skin. Its high levels of linoleic acid help to reduce inflammation making it amazing for acne prone skin. Plus its rich omega content is incredible for repairing lost elasticity and stretch marks. And it significantly improves skin hydration, smoothness, and visibly reduces deep lines and wrinkles!